2009

February

Seafood Marketing Workshop 2009

The 2009 North Carolina Seafood Marketing Workshop was held Feb. 3 and 4 at the NOAA National Center for Coastal Fisheries and Habitat Research in Beaufort. The workshop focused on helping North Carolina fishermen and seafood dealers to better understand customers and to diversify marketing techniques. The event was  a mix of short presentations and case studies focused on consumer preferences, seafood branding, free marketing opportunities, and the importance of building and maintaining business-to-business and business-to-client relationships.

Day 1

• Seafood Consumption: National and Local Preferences, Barry Nash, NC Sea Grant
• Marketing Changes in North Carolina Wild-Caught Seafood, Dr. Scott Crosson, DMF Socioeconomics Program
  

• Methods of Establishing and Maintaining Connections to Customers and the Importance of Business Partnerships, Dr. Rob Handfield, NC State University

• Using the Internet to Identify Local and Regional Seafood Consumers, Sara Mirabilio, NC Sea Grant
  
• Developing a Brand Identity for your Seafood Business, Barry Nash, NC Sea Grant
• Advertising Free on the Web, Sara Mirabilio, NC Sea Grant (Direct Marketing Tools handout)
  
• Financial Analysis of your Business Idea, Brian Efland, NC Sea Grant (cost formulation; balance sheet; break even analysis)
  
• "Freshness from NC Waters" Marketing Assistance Program, William Small

2008

May

Leadership Training: Coastal Growth Strategies

This course, held May 1, 2008 in Pamlico County, was designed as an environmentally focused educational opportunity for local elected officials that would aid them in making future decisions related to growth and redevelopment. Materials from the course are available in .pdf format below.

• Agenda
• Land, Wealth and Water / Summary NEMO Fact Sheet
• Civic Engagement
• Brunswick County Case
• River Dunes Case Study
• Outer Banks Case Study
• About the Presenters and Panelists
• Participant List
• Glossary
• Resource Materials

January

North Carolina Seafood Marketing Workshop

This workshop, held Jan. 29, 2008 in Wilmington, was aimed at helping fishermen and seafood dealers distinguish their fresh, local products from the competition. The presentations from this workshop are below.

Market Analysis


• Current trends and future forecasts regarding farmer's markets, restaurants, grocery chains and seafood retail outlets, Barry Nash, North Carolina Sea Grant Seafood Technology Specialist
  
  
• A detailed profile on the seafood preferences of coastal Carolina consumers, Susan Andreatta, Ph.D., UNC-Greensboro Department of Anthropology
  
  
• Finding your customers using the Internet (includes computer exercise and on how to locate customers near you), Theresa Nartea, Agribusiness and Marketing Specialist, NC Cooperative Extension
  

• Learning the creative thought process from product to market, Theresa Nartea, Agribusiness and Marketing Specialist, NC Cooperative Extension
  
• Developing a brand identity for your seafood, Barry Nash, North Carolina Sea Grant Seafood Technology Specialist
  
  
• Advertising free on the Web. Participants explored Local Harvest and NCDA & CS General Store Web listings. Theresa Nartea, Agribusiness and Marketing Specialist, NC Cooperative Extension
  
• Freshness from NC Waters Marketing Program, William Small, Marketing Specialist,  NC Department of Agriculture and Consumer Services
  

Financial Analysis

• Financial and sales assumptions, projected profit and loss statements, Brian Efland, Marine Conservation and Enterprise Development Specialist
  
  
• Computer revenue estimation Excel worksheet